In the digital and social media era, the holiday patterns of the younger generation have undergone a significant shift. Generation Z—born between the late 1990s and early 2010s—has unique preferences in choosing tourist destinations. For them, a holiday is not just a way to relieve stress, but also an opportunity to explore new places that are aesthetic, authentic, and of course “Instagram-worthy.”
Bali: Ubud and Canggu, Heaven for Digital Nomads and Aesthetic Lovers
Bali remains a top destination, but Gen Z now prefers areas like Canggu and Ubud over Kuta or Seminyak. Canggu offers a combination of beaches, aesthetic cafes, and a digital nomad lifestyle. Ubud, on the other hand, is perfect for those seeking tranquility, local culture, and refreshing nature.
Yogyakarta: A Fusion of Culture and Aesthetic Place
Yogyakarta never loses its charm, especially for Gen Z who loves unique places like HeHa Sky View, Obelix Hills, and various hidden gems in the Gunungkidul area. In addition, this city is also pocket-friendly and rich in legendary to contemporary culinary.
Lembang and Bandung: Cool Air and Instagrammable Places
The Lembang area in Bandung remains a magnet for short vacations for Gen Z, especially from Jakarta and its surroundings. Places like The Great Asia Africa, Lereng Anteng, and Farmhouse Lembang not only offer a vacation experience, but also aesthetic and contemporary photo spots.
Labuan Bajo: Exclusive Nature Tourism
For Gen Z who love adventure, Labuan Bajo in East Nusa Tenggara is a dream destination. Pinisi boat tours to Padar Island, snorkeling at Pink Beach, and seeing Komodo dragons on Rinca Island provide an unusual experience that is very worthy of being immortalized on social media.
Malang – Batu: Budget Friendly, Busy with Activities
Batu and Malang cities are the choices because of the cool air and many destinations that are suitable for family and youth vacations. Starting from Jatim Park, Museum Angkut, to cafes and villas with a natural feel that are widely spread around the highlands.
Gen Z’s Vacation: More Than Just a Destination
For Gen Z, experiences and visuals are the main values. Places that are aesthetic, have a story, and can be shared on social media are important considerations. Therefore, destinations that combine elements of nature, art, culture, and digital convenience will continue to be in demand by this generation.
Vacations for Gen Z are about finding identity, visual expression, and authentic experiences. They tend to choose places that are unique, sustainable, and have “storytelling” value. For tourism actors, understanding Gen Z’s tastes is key to staying relevant in the future.
